So what the flip does rebranding actually mean? Your business’ brand is more than a catchy name or logo design. To create a brand is to illustrate a business’ story and character, it’s about building its reputation. Essentially, it should stand you apart from other companies. Re branding a business means moving it in a new direction. It’s about going to the heart of what you are all about, integrating your targets and vision, and then adjusting your brand image to reflect the